Tag Archives: Challenger

Chrysler: Stylin’

3 Nov

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If you love cars images in this post may cause excitement, drooling, rapid heartbeat and verbal outbursts. All other readers, please take into consideration what an amazing experience it is to be able to wander around the Design Studio of a major automaker, step foot in the Design Dome, sit inside concept cars, be in the space where designs are born, put on paper and carved into clay, as I said, AMAZING! Chrysler pulled out all the stops for this open house; future and current models are on display, they dug deep into the archives pulling out and dusting off concept vehicles of different eras for our viewing pleasure.

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We have crossed the building from one end to the other finally arriving at the Design Studio, the door is open, let’s go in. From the instant we enter the studio I know I’m going to have my hands full keeping up with the boys; at the very first sight of vintage muscle car art hanging on the walls their eyes begin to glaze over, they don’t know where to look first. I see other visitors with the same affliction bumping into folks, their eyes focused only on what’s in front of them, nothing breaking their concentration. I have to admit, this is way cool… We are in the Product Design area, we come face to face with a gleaming silver luxury sportscar called “Firepower”, very sleek-looking, I love the two-tone interior. In this area walls are a deep putty color, bold, abstract-ish paintings of muscle cars pop on the neutral background. In a large open area trucks, Jeeps and cars intermix with employee work space. On the far side, glass enclosed offices belong to brand executives, we get an insiders peek at the personality of each; one has a great Pop Art poster of Virgil Exner.

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There’s stuff everywhere; photo-art of a 1960 Imperial Dash, a vintage Challenger interior. An actual clay 1970 Challenger dashboard stands on a cabinet, (Hey, I used to have a ’70 Challenger!) this is the original model from which they were made. Underneath we find shifters, switches, panels and gadgets. Renderings fill large bulletin boards, big chunks of clay and modeling tools allow kids and grown-up to try their hand at car design. A Jeep Treo is getting a lot of attention as is the also-never-produced Demon convertible. Through a doorway we enter a room with a Turbine Car, a video tells the story of this exceptional car on a screen nearby.

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There it is, the styling dome… It’s much larger than I expected, lights in the ceiling remind me of stars in the sky, droves of people mill about; Kris, our friend and I each head off in different directions. It’s like some sort of dance the way people shift from one remarkable car to the next, all the while smart phone in hand. There’s a white Challenger T/A, a blue Viper Indy Pace Car, I’m sorta fascinated by the Mopar Drag Pak Challenger, I notice Kris can’t take his eyes off the red Charger concept from back in 1999. People pose for pictures in front of one-off cars and trucks as if they are celebrities. 

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Making my way through the crowd I meet back up with the boys outside on the Design Court; a handful of unique vehicles await us. I like the Africa Jeep concept, there’s a snazzy Chrysler 300 Super S with a blue matte finish paint job, the Mopar Edition Charger looks good, the Challenger GT AWD concept looks tough with the black hood, roof, trunk, wheels and tires.

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Back inside we move on to the next area, the black 1968 Charger R/T stops us in our tracks, muscle car photo art hangs on the wall. Vehicles are scattered about; an orange Wrangler with plaid seats looks ready to hit the trails, folks climb into the grey “Stitch” Jeep, I heard the seats are actually Viper seats. A WWII military Willy’s Jeep reminds us how long they’ve been around, a half-Jeep is mounted on the wall.

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A small section is dedicated to Viper, love the far-out renderings; how about that snake-skin green? Check out the new 340 Daytona, this one has a clay front end, I like the pic Kris took of the Daytona Hemi hood decal. The futuristic drawings of the Challenger are awesome, a large board shows us examples of the Hellcat logo. Trucks are next, this is the first time I’ve seen the 2012 Lil’ Red Express Truck concept, stacks and all. The bright yellow Dodge Ram Rumble Bee truck is extremely popular, I’m glad to see the Bee is still around. A father and daughter work together on the truck clay model, this is truly a family affair.

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Work areas are dark in the next department, more great automotive art hangs about. This must be the Silver section the silver Chrysler 300 concept is stylish as is the Chrysler Nassau concept from 2007, the ME 12 Chrysler is more charcoal than silver, it’s streamlined, elegant, graceful, slick, wouldn’t it be fun to get a ride in this one? The Brilliant Blue custom Jeep plays homage to the old 1976 Cherokee’s, love the color. As I walk I notice shelves stacked with modern wheels, huge automotive photos on the walls, posters with pictures of cars and trucks and their progression through the years.  The boys and I meet up by the Renegade on the scanning machine, even thought I don’t know how it works it’s captivating to look at. We’re so impressed, enthralled and excited by everything we’ve seen, I especially like the way the vehicles are all connected through time; the past, present and future all in the same space. A big thank you to our friend for taking us on this exquisite journey and another thank you to Chrysler for the privilege of seeing the inner-workings of the company. A great time was had by all. 

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Chrysler: Testing…Testing…

30 Oct

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Recently, a friend asked if we’d like to be his guest for the 25th Anniversary open house at the Chrysler Technical Center in Auburn Hills…Uhhh, Yeah! We assumed it would be a cursory tour, surely Chrysler wouldn’t allow people to poke around their engineering and design epicenter… man, were we in for a surprise!!??  The best news was reading “photos  allowed” in the invitation, seriously? We are so there….

Chrysler Corporation was founded June 6, 1925 by Walter P Chrysler who re-organized the Maxwell Motor Company into his namesake. Always engineering innovators they were first to mass-produced cars with four-wheel hydraulic brakes, rubber engine mounts, air conditioning, electric windows and anti-lock brakes, to name a few. They also developed a road wheel with a rigid rim designed to keep a deflated tire from flying off the wheel; this safety wheel was eventually adopted by the auto industry worldwide. Back in 1955 they built the first production car to reach the 300 horsepower mark with their aptly named Chrysler 300, yep, that’s where it came from.

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We meet our friend in the parking lot and make our way to the entrance of the mammoth building–get this: at 5.3 million sq. ft. the complex is the second-largest building in the United States in floor space, only the Pentagon is larger; as of April 2016, approximately 15,000 people work at the complex–wow! We join the crowd of visitors and take the escalator to the second floor. Carpeted corridors throughout the elongated atrium are lit by natural sunlight, hallways appear endless. I can’t even begin to describe the massiveness of this place, I’m sure you could hide the Fisher building in here; we seem to walk forever to get from one section to another. We pick up the pace passing pretzel stations (in case you get lost at least you have food!), face painting and photo booths on our way back to the first floor, bands are between sets at Tech Plaza, we pause to check out the octagonal skylight, the center point of the building I presume; the place is buzzing with activity. I’m careful not to lose our friend, Kris keeps wandering off in a daze, I’m worried his head will explode!!

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We are now in the guts of the building, rows of fluorescent lights hang overhead, our friend is familiar with the building and explains things as we go; we’ve arrived at Science Court. We trek down hallways, there’s no shortage of dynamometers. We pop in and out of labs, most have funky-shaped foam mounted to the wall for sound deadening. An engine is set up for testing, here they can detect and isolate engine noise; I’m amazed we’re able to get such an up-close look. Down a ways a clay model Ram is attached to an elevated test unit, further on a B-5 blue Scat Pack Challenger with a shaker hood is parked in the hall, with a 392 c.i. engine this beauty makes 485 horsepower. If that’s not enough get-up-and-go for you check out the Redline Red Charger Hellcat, with a horsepower rating of 707 it can go over 200 mph; perfect when we’re running behind for a show at the Fox! The Aero Acoustic Wind Tunnel is next, the vehicle they’re testing? A super-cool white, black stripe, Viper ACR. The low, sporty lines of the vehicle make for an impressive demonstration of aerodynamic testing. Again I am astounded by the enormous space; sized to accommodate cars and trucks of the American market, the turntable is 18 ft in diameter,  it took 3 years to build the tunnel, it has a maximum airflow speed of over 140 mph. In a large open area a mini van frame is constructed with different color structures, so that’s what it looks like without skin…

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In the Noise, Vibration & Harshness Lab we see a burgundy Challenger Hellcat, sweet, next to that a gorgeous Viper in red with black stripes, this is so cool! All eyes are on the Yellow Jacket T/A Challenger that was recently introduced to the public, look at that flat black hood and front spoiler, now that’s a muscle car! A silver Grand Cherokee sits with its rear wheels on rollers, this can simulate various driving conditions, I just noticed this model is right-hand drive. Adults and kids alike are attracted to the Power Wagon with the grey and red lettering and graphics, I think this is the off-road package. Over in the Electro Magnetic Compatibility Lab testing focuses on the vehicle’s electronic systems and how they operate when exposed to radio frequencies. Potential interference can come from radio and television towers, ham radios, cell phones and burglar alarms, guess I never thought about that before.  A Ram pick-up is in one of the chambers, I kind of dig those pointy cone-shaped things; a black Cherokee waits its turn in the Vehicle Shielded Test Room.

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Moving on to the Environmental Test Cells we follow a pathway through the cold test chamber, ‘cold’ is an understatement, it was freezing, which made the hot test chamber feel really good. Standing in a small room we look through a glass panel into a driving cell, the snow-maker is on kill creating blizzard-like conditions, high winds blow snow directly into the front of a Cherokee; a not-so-subtle reminder of  what we have to look forward to. Exiting the drive cell we come face to face with the refrigeration unit for all that white stuff. In another area we watch a road test simulator at work, a Cherokee is going for a test run; looks like a rough ride. A Limelight Challenger R/T and Jeep Wrangler Unlimited hang nearby waiting for their opportunity. 

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Walking to the Pilot Plant we talk about all the things we’ve seen so far, most of us have no idea how much work goes into each model vehicle; from the very first idea put on paper, to the clay model, systems testing, to the build itself— all of which happens right here in this complex; it truly boggles the mind. The Pilot Plant is basically an assembly line, new models are kept top-secret and are covered for our visit. By building the initial vehicle here any problems that come up can be ironed out before the vehicle is put into assembly at the plant. It’s fascinating to look at, bodies rest on wheeled platforms, tools and electrical cords dangle from the ceiling, parts are kept in sealed crates, in the paint booth a Wrangler wears a fresh coat of black. I think we’ve seen everything we can on the first floor, next up, Design.  

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