Chrysler: Stylin’

3 Nov

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If you love cars images in this post may cause excitement, drooling, rapid heartbeat and verbal outbursts. All other readers, please take into consideration what an amazing experience it is to be able to wander around the Design Studio of a major automaker, step foot in the Design Dome, sit inside concept cars, be in the space where designs are born, put on paper and carved into clay, as I said, AMAZING! Chrysler pulled out all the stops for this open house; future and current models are on display, they dug deep into the archives pulling out and dusting off concept vehicles of different eras for our viewing pleasure.

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We have crossed the building from one end to the other finally arriving at the Design Studio, the door is open, let’s go in. From the instant we enter the studio I know I’m going to have my hands full keeping up with the boys; at the very first sight of vintage muscle car art hanging on the walls their eyes begin to glaze over, they don’t know where to look first. I see other visitors with the same affliction bumping into folks, their eyes focused only on what’s in front of them, nothing breaking their concentration. I have to admit, this is way cool… We are in the Product Design area, we come face to face with a gleaming silver luxury sportscar called “Firepower”, very sleek-looking, I love the two-tone interior. In this area walls are a deep putty color, bold, abstract-ish paintings of muscle cars pop on the neutral background. In a large open area trucks, Jeeps and cars intermix with employee work space. On the far side, glass enclosed offices belong to brand executives, we get an insiders peek at the personality of each; one has a great Pop Art poster of Virgil Exner.

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There’s stuff everywhere; photo-art of a 1960 Imperial Dash, a vintage Challenger interior. An actual clay 1970 Challenger dashboard stands on a cabinet, (Hey, I used to have a ’70 Challenger!) this is the original model from which they were made. Underneath we find shifters, switches, panels and gadgets. Renderings fill large bulletin boards, big chunks of clay and modeling tools allow kids and grown-up to try their hand at car design. A Jeep Treo is getting a lot of attention as is the also-never-produced Demon convertible. Through a doorway we enter a room with a Turbine Car, a video tells the story of this exceptional car on a screen nearby.

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There it is, the styling dome… It’s much larger than I expected, lights in the ceiling remind me of stars in the sky, droves of people mill about; Kris, our friend and I each head off in different directions. It’s like some sort of dance the way people shift from one remarkable car to the next, all the while smart phone in hand. There’s a white Challenger T/A, a blue Viper Indy Pace Car, I’m sorta fascinated by the Mopar Drag Pak Challenger, I notice Kris can’t take his eyes off the red Charger concept from back in 1999. People pose for pictures in front of one-off cars and trucks as if they are celebrities. 

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Making my way through the crowd I meet back up with the boys outside on the Design Court; a handful of unique vehicles await us. I like the Africa Jeep concept, there’s a snazzy Chrysler 300 Super S with a blue matte finish paint job, the Mopar Edition Charger looks good, the Challenger GT AWD concept looks tough with the black hood, roof, trunk, wheels and tires.

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Back inside we move on to the next area, the black 1968 Charger R/T stops us in our tracks, muscle car photo art hangs on the wall. Vehicles are scattered about; an orange Wrangler with plaid seats looks ready to hit the trails, folks climb into the grey “Stitch” Jeep, I heard the seats are actually Viper seats. A WWII military Willy’s Jeep reminds us how long they’ve been around, a half-Jeep is mounted on the wall.

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A small section is dedicated to Viper, love the far-out renderings; how about that snake-skin green? Check out the new 340 Daytona, this one has a clay front end, I like the pic Kris took of the Daytona Hemi hood decal. The futuristic drawings of the Challenger are awesome, a large board shows us examples of the Hellcat logo. Trucks are next, this is the first time I’ve seen the 2012 Lil’ Red Express Truck concept, stacks and all. The bright yellow Dodge Ram Rumble Bee truck is extremely popular, I’m glad to see the Bee is still around. A father and daughter work together on the truck clay model, this is truly a family affair.

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Work areas are dark in the next department, more great automotive art hangs about. This must be the Silver section the silver Chrysler 300 concept is stylish as is the Chrysler Nassau concept from 2007, the ME 12 Chrysler is more charcoal than silver, it’s streamlined, elegant, graceful, slick, wouldn’t it be fun to get a ride in this one? The Brilliant Blue custom Jeep plays homage to the old 1976 Cherokee’s, love the color. As I walk I notice shelves stacked with modern wheels, huge automotive photos on the walls, posters with pictures of cars and trucks and their progression through the years.  The boys and I meet up by the Renegade on the scanning machine, even thought I don’t know how it works it’s captivating to look at. We’re so impressed, enthralled and excited by everything we’ve seen, I especially like the way the vehicles are all connected through time; the past, present and future all in the same space. A big thank you to our friend for taking us on this exquisite journey and another thank you to Chrysler for the privilege of seeing the inner-workings of the company. A great time was had by all. 

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